• Display of a variety of handmade gold and silver jewellery on a neutral, flat background
    Fashion,  Jewellery,  Retail

    Is Betsy + Iya’s Summer Series the future of boutique retail?

    Spoiler alert: I think so. Why though? Because it offers even more of what shoppers want from brick-and-mortar retail in the first place. But let me back up – what is Portland-based jewellery designer and retailer Betsy + Iya’s Summer Series? It’s a series of trunk shows, pop-ups and sales spanning the summer. In their words: “Join us all summer long for events featuring some of the most popular artists & designers in our shop. It’s your chance to browse an expanded selection, seconds, limited editions, and one-of-a-kind pieces from some of our favorite lines.” Trunk shows bring the designer into the retail space, with their full product offering, giving…