Portrait of a young femme person with pouty lips, medium skin tone and dark hair slicked back into a high ponytail with a pink scrunchie. She's wearing pink butterfly sunglasses and pink heart-shaped dangly earrings with a palm tree, and a lavender wool turtleneck. Behind her is a partly obscured pink neon sign that might say "Gimme some."
Haus of Dizzy is one of the designers tapping into the Barbie trend. Photo by Nynno Bel-air. Haus of Dizzy
Culture,  Fashion,  Jewellery

In a Barbie World

Well, the year’s most anticipated film has finally arrived, delighting women and girls all over the world. In the United States, the Barbie movie made history, with the highest-grossing opening weekend ever for a film directed by a woman. Congrats, Greta Gerwig!

And while I haven’t seen the film yet, I feel like I’m seeing it everywhere. My social feeds are jammed with Barbie-themed posts and LOTS of Margot Robbie, who stars in the titular role. The podcasts I listen to are talking about the soundtrack. Even at my 9-5 workplace, there’s been a noticeable uptick in pink attire – especially Pantone 219 C, a.k.a. Barbie pink. When I recently played a social game of pickleball with colleagues, we shared the courts with a young woman sporting a standout hot pink tennis dress, exactly what I’d imagine Pickleball Barbie would wear, if she existed.

One development that has surprised me is the number of small, boutique brands getting in on the trend. Of course, I expected lot of Mattel merchandise, and crossovers with big ubiquitous brands, but I didn’t expect smaller labels to be dropping Barbie collections all summer. I guess, if you can’t beat ’em, join ’em, right?

The good news is these offerings are of the high quality you’d expect of these makers, and allow you to get in on the trend without necessarily succumbing to fast fashion or tacky accessories.

“Imagination, life is your creation”


Here’s a few Aussie and international brands getting on the Barbie-wagon…


@obusclothing Ethical & sustainable fashion made in Australia

Check out their “Think Pink” collection. These are my favorites (some are even on sale right now!):


@twoobs Vegan shoes made from recycled materials

Don’t you love being able to look cute and save the planet at the same time?

Haus of Dizzy

@hausofdizzy Indigenous woman-owned jewellery designer

Don’t miss their Grand Store Opening on 5th August 2023 at 93 George St, Fitzroy VIC AU.


@yevuclothing Socially responsible label, made in Ghana

How pretty are these prints?


@mixed_bynasrin Brooklyn-based studio founded by a Japanese-Iranian-American designer

I mean – I’m not even usually a jumpsuit girl, but these?

Whatever your feelings about the doll and the movie (which by all accounts is absolutely worth seeing), you have to admit all this Barbie-inspired fashion makes for a fun vibe and seeing it in the wild never fails to make me smile!